INITIATIVES THAT TRANSFORM
Major challenges require novel and thoughtful approaches to engaging partners and activating communities.
Donate Life Rose Parade Float
Donate Life's participation in “America’s New Year Celebration” countered the cause's association with death with an inspiring affirmation of life.
Donor Designation Data
Creating a robust data sharing and reporting framework was key to increasing the number of designated donors nationwide to 100 million.
Living Donation California
Donate Life California made the most of the governor's interest in organ donation by focusing efforts on educating residents about living kidney donation.
Hospital CEO Rose Dedications
The Donate Life Rose Parade Float Committee saw an opportunity to meaningfully engage the most essential organ donation partners: hospitals with trauma centers.
Major League Soccer Fan Survey
During Major League Soccer ’s inaugural season, the league sought to survey fans at the ten stadiums to help chart the future.
Bud Light Pro Beach Volleyball League
A pro beach volleyball league supported by ESPN and Anheuser-Busch, which both sought to capitalize on the emerging lifestyle sports trend.