MEDIA RELATIONS

OneLegacy

Broadcast and print media embraced stories ranging from human interest to organizational performance to help their readers make an informed decision about organ and tissue donation.

Donate Life California

Broadcast media welcomed the opportunity to educate and inspire Californians to register as organ and tissue donors.

Bud Light Pro Beach Volleyball League

The ESPN-televised league’s novelty of four-person team, a dozen Olympic medalists, and fan-friendly statistics intrigued regional media and special-interest magazines throughout the early ‘90s.

Donate Life Rose Parade Float

Year after year, Donate Life’s national media campaign, a coordinated effort among scores of partners, continues to capture the imagination of national, regional and local media with human stories of courage, love, hope and remembrance. A robust website, comprehensive media kit and b-roll shot in Pasadena drive hundreds of national, regional and local news stories about the hundreds of transplant recipients, living donors and donor family members who make the annual pilgrimage to Pasadena.