PLATFORMS THAT ELEVATE
Strategically sound brand platforms set the stage for success by incorporating the value proposition, competitive environment, and organizational aspirations into a market position that can be expressed and reinforced through a wide range of creative applications.
OurLegacy
Orlando’s organ and tissue recovery organization adopted a platform centered around the collective effort and ripple effect that define their lifesaving mission.
AMAT
Entering their 18th year, ASMHTP embraced a prism as a metaphor for their multicultural perspective of organ donation and transplantation issues.
Destination Transplant
The transplant education program adopted an inviting platform inspired by township welcome signs familiar to New Jersey kidney patients.
OneLegacy
The organization's role as a life-saving bridge was expressed in their identity, collateral materials, and internal and external programs.
Donate Life
In the early 2000s, Donate Life evolved from a brochure footnote to a master brand headlining donor registries, campaigns, events and observances.
Kirk O' The Valley School
A new brand platform focusing on the school's signature promise reversed a plunge in enrollment and served as a catalyst for long-term success.