Major League Soccer Millionth Fan

During Major League Soccer's inaugural 1996 season, an outpouring of fan support vastly exceeded expectations, motivating league officials to formally observe the one million attendance milestone at all ten stadiums.

 
A detailed action plan set the stage for formally celebrating the league's surprisingly early achievement of one million fans in attendance.

A detailed action plan set the stage for formally celebrating the league's surprisingly early achievement of one million fans in attendance.

Cards commemorating the milestone were sent to the media and stakeholders.

Cards commemorating the milestone were sent to the media and stakeholders.

Honorary "One Millionth Fan" Falke Verwer was chosen as he entered the turnstiles with his parents. Minutes later, he joined his hometown San Jose Clash on the field during pregame introductions.

Honorary "One Millionth Fan" Falke Verwer was chosen as he entered the turnstiles with his parents. Minutes later, he joined his hometown San Jose Clash on the field during pregame introductions.

D.C. United was among the nine Major League Soccer teams that observed the league-wide one million attendance mark by replicating the original celebration.

D.C. United was among the nine Major League Soccer teams that observed the league-wide one million attendance mark by replicating the original celebration.